At iPg LABS we’re specialized in delivering 360º marketing communications campaigns for B2B multinational companies in a vast array of sectors, including IT, pharmaceutical, automotive, insurance, manufacturing, telecoms, professional services, electronics and food & beverage. We also collaborate regularly with professional associations, governments and public agencies.
Our diverse and multilingual team manages complex and diverse projects from A to Z. The services we provide range from creativity and planning, to copywriting, video production, social media engagement and events.
We’ve helped a great number of companies by widening their reach, yet staying close to their values, and by acting quickly and punctually to deliver tangible, measurable results.
Our projects
Have a look at some of our star projects and learn more about what we do.
A holiday greeting with a difference
Every year customers are bombarded with hundreds of holiday cards, videos and e-mails. For our client TomTom Telematics, we wanted to create something different. Something novel and attractive to make them stand out from the crowd. We achieved this by creating a series of light-hearted, interactive YouTube videos, challenging the viewer to embark upon a mission to “Save Christmas”.
Information and motivation ahead of a new software launch
Demo videos can be dull.
That’s why we wanted to make something different. Something elegant but impactful to promote the New WEBFLEET software, ensuring its appeal and relevance for business owners and fleet managers. Our promo video highlights the key benefits and main functionalities of the new software in a short and engaging 1-minute demo.
A “must-attend” event for leaders of multinationals
With a panorama of quickly changing compliance and data privacy regulation, ADP wanted to organize a roadshow to inform HR, finance and IT multinational business leaders across Europe about the upcoming new regulations and to share best compliance practice. We supported them by producing compelling collateral to support the event: flyers, brochures, e-mails, invitations, landing pages, online assets and presentations. We also produced an eye-catching introductory video.
A webinar that smashed participation records
To raise awareness about the impact of the new European General Data Protection Regulation (GDPR), we invited thousands of ADP clients from multinational organizations around the world to a highflying webinar, and it all started with an original and innovative postal drop.
Take a look at the assets we produced that helped us attract a record-breaking number of participants.
A real-life driving behaviour competition
TomTom Telematics gave us the mission to increase their customers’ engagement and raise brand awareness. The Driver of the Year Awards – a pan-European driving behavior competition – crowned Europe’s best driver in October 2017. We conceptualized, and managed, this 360º content marketing project from planning through to enablement, execution and reporting. We also produced all the content materials needed including landing pages, e-mails, posters and videos, coordinated the event and attended the grand finale!
A pan-European product campaign
To support the launch of ADP iHCM 2, iPg Labs produced over 100 marketing assets in 4 languages – from PowerPoints, brochures and whitepapers to sales scripts and interactive flipbooks. Managing the whole process from planning and copywriting, design and translation, we successfully delivered all the finalized assets in the short timeframe to our satisfied client.
Want to see more? View more examples of our work here.
Our clients
Contact us if your company or organization
- Markets its products and services internationally
- Relies on digital channels to engage its audiences
- Wants to reach and inform analysts, partners, customers or authorities through the media and the internet
- Must find new, tangible ways to measure its communications performance
- Wants to attract, retain and empower the best professional talent
- Should better align communications with its values, objectives and the interests of its stakeholders
- Is considering a merger or acquisition
- Is planning to undergo a restructuring or insolvency process
- Has the challenge to make its corporate responsibility strategy meaningful for its internal and external audiences
- Is in front of a crisis situation